Description

Being curious and creative, seeing patterns, and envisioning the future. These are just some of the skills needed you need to determine what makes good design. Chris Rockwell talks about how successful design is rooted in understanding people’s experiences.

Date/Location

January 22, 2009 / Columbus, OH / The PEP Talks - Winter 09

About Chris Rockwell

Chris Rockwell is a national expert in usability, design research and consumer behavior. Know why milk is always in the back of every grocery store? Or why they put mirrors in elevators? Chris does. Big companies hire him and his firm, Lextant, to analyze how you and I interact with their products by asking questions and observing behavior. Every industry can benefit from understanding the needs and wants of their end users. Software, web sites, store traffic, electronics - anything can be improved with the help of Chris and his team.